Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com A quick note about the reviews I do on this site. The product vendors may give me access to their products for free in order

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The rise of Starbucks in China, like that in the west, is closely linked to its function as a “third space” for people to hang out between home and work. In recent years, a bevy of coffee entrepreneurs are trying to topple the American giant’s dominance in China and lately, an unexpected contender — WeWork — has joined their camp. This month, the office tenant and workplace service provider launched WeWork Go, a new feature

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FREE SPECIAL REPORT “Discover How To Get Traffic And Sales From The Power Of Internet Marketing…”   Click here to download NOW A quick note about the reviews I do on this site. The product vendors may give me access to their products for free in order for me to do my review, alternatively, I may have bought the product myself. However I make no promises to vendors regarding what I write in my review.

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With 72% of Americans visiting a quick-service restaurant for lunch, it is no wonder that the United States culinary industry saw consumers spending up to $798.7 billion on food and drinks in 2017. However, even with its obvious profitability, there is no doubt that running a restaurant business is no easy feat, especially when you’re a newcomer to the industry. Unfortunately, the restaurant business is still a risky one and certainly not a get-rich-quick industry.

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A service that connects people to Wi-Fi hotspots for free turned out to be one of China’s most popular apps, nestling in the top ranks with Tencent’s WeChat messenger and Alibaba’s digital wallet affiliate Alipay. According to a report from app tracking service App Annie, WiFi Master Key was China’s fifth-largest app and the world’s ninth largest by monthly active users in 2018, titles it also held in 2017. Report: The State of Mobile 2019, App Annie The

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Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama. The post Salesforce Marketing Cloud launches new analytics tools powered by Datorama appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com A quick note about the reviews I do on this site. The product vendors may give me access to their products for free in order for me to do my

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Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy?   Consider three recent statistics about modern buyer behavior: 80% of Instagram users currently follow a business account, according to 2017 data from Instagram. 75% of smartphone owners turn to a search engine first

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WiFi marketing can provide bars, cafes and restaurant marketing professionals the solution they’ve been searching for. It is a relatively new marketing channel that can lead to highly successful email marketing campaigns, whilst also providing that all-important customer engagement that has proven to increase guest spending, frequency and satisfaction. How Does it Work? If you offer free guest WiFi at your physical location, then you have installed at least one WiFi access point which provides

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Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more! Whether you’re just getting started in social media or a seasoned marketing veteran, you’re sure to learn a

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Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money. They didn’t even

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