Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy?   Consider three recent statistics about modern buyer behavior: 80% of Instagram users currently follow a business account, according to 2017 data from Instagram. 75% of smartphone owners turn to a search engine first

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WiFi marketing can provide bars, cafes and restaurant marketing professionals the solution they’ve been searching for. It is a relatively new marketing channel that can lead to highly successful email marketing campaigns, whilst also providing that all-important customer engagement that has proven to increase guest spending, frequency and satisfaction. How Does it Work? If you offer free guest WiFi at your physical location, then you have installed at least one WiFi access point which provides

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Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more! Whether you’re just getting started in social media or a seasoned marketing veteran, you’re sure to learn a

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Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money. They didn’t even

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At the end of every year, we take a look back at the blog and see what pieces of content were the most popular. But this year, we decided to take a different spin on it… In this post, we’ve pulled together the 21 articles on the DigitalMarketer blog that got the most organic traffic in 2018 and ranked them based on the number of pageviews, so you can see how they compare. Yep… this

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Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam. The post Email trustworthiness: Here’s how to avoid looking like spam appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com A quick note about the reviews I do on this site. The product vendors may give me access to their products for

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This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs. The post Email marketing trends to expect in 2019 appeared first on Marketing Land. Please visit Marketing Land for the full article. Read more: feeds.marketingland.com A quick note about the reviews I do on this site. The product vendors may give me access to their products for free in order

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Welcome to the 6th annual installment of DigitalMarketer’s 101 Best Email Subject Lines! Within this post we have over 600 proven, swipeable email subject lines that are yours for the taking: DigitalMarketer’s 101 Best Email Subject Lines of 2017 (…And a 5-Year Email Subject Line Reflection) DigitalMarketer’s 101 Best Email Subject Lines of 2016 (…And 5 Free Tools You Can Use to Amplify Your Email Marketing!) DigitalMarketer’s 101 Best Email Subject Lines of 2015 (…And

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Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I started as an online entrepreneur, companies used to raise money to hire engineers and build infrastructure. But nowadays, technology has

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I am a huge fan of live events. I’ve attended many of them during my 14-year journey as an entrepreneur. And I get invited to speak at 10+ events every year all over the world, which is pretty cool, too. But I have a small confession.  I have never put on my own event. Until this year. And now, I’m hooked! This article is for you if you’ve been thinking about putting on your own

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