AGENCY - Social Media Management
The Main Channel
A Facebook page is essential for any small business operating in today’s online marketplace, and it is a great tool for reaching out to customers and getting direct feedback.
Setting up a business Facebook page can really expose your business to customers and improve your search results in major search engines like Google.
However, you will have to do more than just posting some basic information and a picture if you want your business’s Facebook page to really help market your business.
Insider Secrets
Here are some insider secrets to creating the best Facebook page for your business:
Post pictures at the right times
Talk about your customers
Keep it fresh
Add personality
Think about page rankings
Use a Profile picture and a Cover picture
Change your page’s URL
Is Facebook for Me?
Plenty of small businesses launch a Facebook page and after a few weeks are still wondering why they don’t have any more than a handful of Likes and fans.
Some become so discouraged by it that they give up on the site altogether, thinking that “Facebook just isn’t for them.”
Truthfully, Facebook probably is for them, they just made some very common mistakes that kept their page from reaching its fullest potential.
Common Mistakes to Avoid.
Here are the most common mistakes you need to avoid.
Turning posts in pitches
Disabling the wall
Not responding to comments
Posting too often or not enough
Thing of the Page as an extension of your profile
Linking facebook page to other social media sites
Thing of it as one campaign, rather than a long-term thing
Rushing it!
Using automatic updates
Not posting rules
Not maintaining consistency.
Gaining Followers
The whole point of having a Facebook page is to get people to Like and follow it.
These followers can help increase your business’s bottom line as well as helping you to gather more customers.
Proven Ways to Get Followers
Here are some ways to help you get more followers:
Post a status on your profile
Ask members to upload and tag photos
Utilise custom iframes
Put a “Like” box on your website
Incorporate your page into all your marketing campaigns
Put your URL in your email signature